marketing communications

marketing communications
рекламна діяльність; зв'язки з діловими колами (потенційними інвесторами і кредиторами); робота з потенціальними клієнтами; маркетинг

The English-Ukrainian Dictionary. Economics, Finance, Banking, Investmentss, Bank Loans. . 2002.

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Смотреть что такое "marketing communications" в других словарях:

  • Marketing communications — Marketing Key concepts Product marketing · Pricing …   Wikipedia

  • marketing communications — UK US noun [plural] MARKETING ► all the methods a company uses to communicate with its customers and possible customers, for example the internet, advertising, etc.: »The talk is about how to raise the power of your marketing communications. →… …   Financial and business terms

  • Marketing communications planning framework — The marketing communications planning framework (MCPF) is a model for the creation of an integrated marketing communications plan. Created by Chris Fill, senior examiner for the Chartered Institute of Marketing, the MCPF is intended to solve the… …   Wikipedia

  • marketing communications — /ˌmɑ:kɪtɪŋ kəmju:nɪ keɪʃ(ə)nz/ plural noun all methods of communicating used in marketing, e.g. television, radio and sales literature …   Marketing dictionary in english

  • integrated marketing communications — Marketing communications in which all the elements of promotional mix are coordinated and systematically planned to be in harmony with each other …   Big dictionary of business and management

  • Integrated Marketing Communications — (IMC), according to The American Marketing Association, is “a planning process designed to assure that all contacts received by a customer or prospect for a product, service, or organization are relevant to that person and consistent over time.”… …   Wikipedia

  • Transportation Marketing & Communications Association — The Transportation Marketing Communications Association (TMCA) is the only current association serving transportation marketing, sales, and communications pros in all modes and market segments of the North American transportation industry.… …   Wikipedia

  • integrated marketing communications objectives — /ˌɪntɪgreɪtɪd ˌmɑ:kɪtɪŋ kəmju:nɪ keɪʃ(ə)nz əbˌdʒektɪvz/ plural noun listing the objectives of an integrated marketing communications programme such as communication tasks, anticipated sales, and increased market share …   Marketing dictionary in english

  • Marketing accountability — is a term that signifies management with data that is understandable to the management of the enterprise. Overview Within marketing accountability the expression “integrated marketing communications” (IMC) implies that marketing and… …   Wikipedia

  • Marketing management — Marketing Key concepts Product marketing · Pricing …   Wikipedia

  • Marketing mix — Marketing Key concepts Product marketing · Pricing …   Wikipedia


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